Often referred to as a “superfood”, quinoa nutritional value will be the driving super force leading the industry across import-export borders.
The pseudo-cereal seed that is prepared and consumed like a grain, with a distinctive crunchy texture and gluten-free nutty flavor, quinoa is being highly demanded around the world. It is safe to say that quinoa nutritional value has provided mass distribution to major markets around the world, with more than 80 per cent of the world’s quinoa imported from Peru.
Usually boiled, whether served as a side dish, breakfast porridge, with salads, or even used as soup thickener, quinoa nutritional value has boosted major importer wholesalers as an attractive healthy-trendy source for consumers.
Topping the list of the TOP 10 major importers of the peruvian commodity is the USA, importing an overall $45M of total US$ FOB, follow by Canada with $10M and the rest being spread among major competitors across Europe, Australia and Brazil. (1)
Quinoa nutritional value is the driving force which has promoted all the rich healthy benefits to such markets, since the seeds can also be sprouted, ground and used as flour. Besides, quinoa is an excellent resource for babies and though quinoa isn’t quite technically a grain, it still considered to be a “whole grain” food, creating a distinctive attractiveness to wholesalers.
The Top Dog
Five years will have long passed in 2018 since it was designated as the International Year of Quinoa by the United Nations. Because of this potential to contribute to food security worldwide, the conscious consumer in the US has stepped up to the plate. In search for quinoa nutritional value, total imports from the US were consistent during 2017, setting a peak during March with $5.1M total imports and seasonally remaining stable till November with $4.9M (2). This trend will follow suit during 2018 as the top destination for Peru to import its rich quinoa.
With carbs making up about 21% of cooked quinoa measured next to barley and rice, a higher source of insoluble fiber (2.8%) reducing risk of diabetes, far better than both brown rice (1.8%) and yellow corn (2.4%), this quinoa nutritional value definitely is a game changer for health-friendly Canadians. Consumers have been doubling down on overall consumption of rice and other complex carbs, according the Canadian Department of Agriculture. Not to mention the fact that a production increase from Peruvian quinoa since 2015 has helped push prices down, making consumers happy while paying lower prices. The total quinoa nutritional value translated to successful monthly imports to Canada, hitting a record total of $1.2M of total US$ FOB during March and no decrease below $452K during August. Seasonality is still a debate though.(3)
Across the other side of the pond, quinoa nutritional value from Peru’s imports are driven by the healthy lifestyle of Mediterranean cuisine being deeply-rooted into most European countries in the EU and how well quinoa blends in its diet.
Being extremely nutritious and rich in many minerals and plant compounds, quinoa is definitely a healthy addition to the Mediterranean diet. Adding quinoa to this trend-setting diet has increased its overall nutritional value, may help reduce blood sugar levels and lower blood triglycerides. Not only has quinoa nutritional value increased the total Mediterranean diet value, but also directly boosted monthly imports to Europe. During 2017, heavyweight months to import quinoa were July, August and November, reaching seasonal highs of $4.3M, $4.7M and $4.2M of total US$ FOB, respectively. (4)
Whether white, red, black or mixed, quinoa nutritional value from Peru will continue to spike imports to all major competitors during 2018. Quinoa nutritional value is higher than most other grains, and is also relatively high in quality protein, which dominates healthy conscious markets and at Import Radar, we’re finding consumers will still pay more for a natural resource harder to find within their own markets. This means big business for retailers in a long-term basis. Quinoa has reached a level where everyone is able to make profits, from the farmer through to the process experts, to the exporter, importer, wholesaler, manufacturer and/or retailer. Due to its high amounts of vitamins, minerals and plant compounds, and is especially high in antioxidants – (even higher than cranberries!), overall consumption is growing and not creating disparity to lower prices
Quinoa nutritional value is gluten free, may help to lower blood sugar levels and is very weight loss friendly, which one could argue it would be positive for the longevity of the industry as the main attractive force to actually getting more quinoa into people’s diets.
Consumers wanting to increase the nutrient content in their diet, replacing other grains (like rice or wheat) are starting to consider quinoa may be a good start as seen by our import-export data sets. As a result, if an ingredient is blended into breakfast cereals, healthy foods and other foods of that nature becomes a cheaper option,quinoa nutritional value is going to be a good thing going forward for consumers and wholesalers across USA, Canada, Europe and Australia.
Do you like the quinoa nutritional value import data sets you’ve read? At Import Radar, we’ll be glad to showcase how this fast-growing market though our FREE Demo. Let us detail for you and your company how quinoa nutritional value from Peru or another Latin American country is changing import-export rules across its major markets.